The very word Producer brings to mind an image of an overweight man counting bagfuls of money.
But things are changing in Bollywood. Not just are all the top actors and actresses turning producer, but more and more youngsters are also entering the field -- a lot of them young women.
Here's a look at some young talents poised to make a mark as producers:
Rhea Kapoor
Anil Kapoor's daughter Rhea might be a star-kid, but the striking 23-year-old has absolutely no inclination in becoming an actor.
She turns producer soon with her upcoming Aisha, and Rhea's been brave enough to make her debut with a first-time director Rajshree Ojha.
Based on Jane Austen's Emma, the film stars Rhea's elder sister Sonam opposite Abhay Deol, and the music by Amit Trivedi is already making waves.
Rhea Kapoor
The Superstar's daughter is an accomplished graphic designer, and while just 26, has already worked on many Tamil films, most famously Anbe Aaruyire.
Currently, she's directing Sultan: The Warrior, a heavily anticipated animated film starring her legendary father in the lead, but that's not all.
Her first production was the successful January release Goa, directed by Venkat Prabhu and co-produced by none other than Warner Brothers.
Clearly this young woman knows what she wants, and has her sights impressively set on the big prize.
Image: Soundarya Rajnikanth
Daughter of industrialist Ashok Hinduja, the youngest of the four Hinduja brothers, Ambika branched away from the family business and into film production.
After studying at the London Film School, Hinduja assisted on Subhash Ghai's Yaadein and worked on Farhan Akhtar's Lakshya before launching her own production house, Serendipity Films.
Her banner backed the offbeat Being Cyrus and Teen Patti, and now she has reportedly bagged the Hindi remake rights for Telugu superhit Yemaya Chesave.
Image: Ambika Hinduja
Daughter of the self-made Kumar Mangat, producer of films like Omkara, You, Me Aur Hum and No Smoking, Amita started out as an actress.
She made her debut in Haal-E-Dil, opposite Shekhar Suman's son Adhyayan, and while she didn't sign any films immediately afterward, she followed in her father's footsteps and turned producer.
Her first production Atithi Tum Kub Jaoge was one of the year's first hits. Now the illustrious youngster says she will continue both producing and acting, and will next be seen acting in Priyadarshan's Garam Hawa, alongside Ajay Devgn and Bipasha Basu.
Image: Amita Mangat
An old friend of Farhan Akhtar, Ritesh made his production debut with Akhtar's directorial debut -- with the groundbreaking Dil Chahta Hai.
The film was a sensation, one that changed the look of Hindi cinema, and the duo haven't looked back since.
After DCH, Ritesh has produced Lakshya, Don and AIDS short Positive for Farhan, while also producing Honeymoon Travels Pvt Ltd, Rock On, Luck By Chance and Karthik Calling Karthik under his increasingly successful banner, Excel Entertainment.
Coming up is Zoya Akhtar's multistarrer, Zindagi Milegi Na Dobara, starring Katrina Kaif, Kalki Koechlin, Hrithik Roshan and Farhan.
Image: Ritesh Sidhwani
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